PURPOSE & VISION
We strive to become the business and investment leaders in the region by putting our customers at the core of everything we do. Our primary focus is to be the most profitable, rewarding and transformative group of companies that provides excellence in growth and sustainability for businesses in the UAE.
We possess a diversified business portfolio that leads with trust and the highest standards of service. Our aim is to provide sustenance and support to investors by diversifying their portfolio despite challenging conditions. In addition, We aim to be the go-to financial experts for investors looking to grow their presence across various sectors. By keeping our clients in mind and adding value to their goals.
VALUES
We want to exemplify the ethos of the Arabian Ghaf tree by telling the story of the UAE’s culture and rich heritage; thriving in the desert, a never-ending source of nourishment.
Integrity
To always be fair, honest and transparent, with the customer interest at the center of everything we do.
The Ghaf tree’s deep roots are strong and unwavering, and so are we.
Responibility
To strive for a sustainable future and adhere to eco-friendly policies within our businesses.
Excellence
To offer the highest quality of products to the nation and region.
Pioneering
To lead the economy and be bold in taking on new challenges and to adapt to shifting trends. Very much like the resilient and symbolic Ghaf, we always thrive to uphold the UAE’S legacy.